The Go-To for Campaign Targeting
November 23, 2025
The Go-To for Campaign Targeting
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We use it to identify intent signals, prioritize accounts, orchestrate campaigns, and send email. It helps solve for the challenge of building campaigns, choosing the right accounts, identifying the right contacts, and tracking as they move through buying stages. We also use it for pushing segments into segmented digital ads, which was a big challenge.
Pros
- Identify intent signals
- Enable campaign workflows
- Add contacts
Cons
- Improved contact detail accuracy
- Better enablement for AI email support
- Solve for segmentation differences between 6sense (granular) and LinkedIn (less granular), so we can use the same segment
- Better focus of ad resources
- Better targeted messages
- Better timing to the right audiences
6sense has helped us identify accounts and contacts who are engaging anonymously before we’re aware that they’re doing anything. This has helped us send relevant messages by product in a timely manner when they may be most receptive to receiving them. This also provides a better customer and prospect experience.
This is the backbone of our advertising and campaign strategy. Everything we do is based on this insight and details content based on that. This helps us plan segmentation, timing, and content creation to ensure fresh offerings as we grow our capabilities. Additionally, it helps marketing prioritize efforts and time.
Do you think 6sense delivers good value for the price?
Not sure
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes
Comments
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