6sense and Connected Campaigns
November 23, 2025

6sense and Connected Campaigns

Kathryn Mowry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

ABM is a foundational strategy with 6sense as our ABM platform of choice. Connecting multiple campaign tactics with 6sense predictive driving awareness and buyer stage progression is our main use case.

Pros

  • Predictive functions allow us to personalize journeys based on buyer stages across multiple channels: email, banner ad, personalized web journeys and more
  • 6QA leads are showing good conversion to to pipeline
  • 6sense has strong integrations with other marketing tools

Cons

  • Dashboards and reporting
Needs more robust reporting.
  • Our ABM email tracks that utilize 6sense buyer stages is driving account engagement
6sense as helped us identify our ICP accounts visiting our website and assists us in capturing them into a personalized journey.
We can prove in our data that 6sense personalized journeys convert at a higher rate.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

6sense is well suited to industry verticalized GTM approaches.

6sense Feature Ratings

Integrations with third-party software
7
Automated workflow & orchestration
5
3rd party intent signals
8
Downstream intent signals
7
Account identification
8
Standard visitor segmentation
8
ABM sales intelligence
6
Customer interaction histories
7
Personalization
6
Engagement data tracking
6
Ad campaign creation
6
Display advertising
6
Contextual advertising
Not Rated
Social advertising
4
Ad reporting and analytics
5

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