Best in Class ABM and IntentSignal Data Source
November 23, 2025

Best in Class ABM and IntentSignal Data Source

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

6sense is the central nervous system for our pipeline generation engine. 6sense helps us identify target accounts and determine the perceived buying stage, which then informs the sales and marketing motions deployed, including the messaging used. 6sense then also serves as a critical data source for our sales and BDR teams, to better understand the topics target accounts are interested in, so we can further differentiate messaging.

Pros

  • De-anonymization
  • Custom key word tracking
  • Technographic data sourcing
  • ABM source of truth

Cons

  • Matching to Salesforce accounts
  • Recommended enhancements to configuration
Any given task is generally fairly easy to execute, but set up and methods from one function to the next may vary greatly. We have been able to get stood up with new functions pretty quickly as they have emerged, but often present at least some degree of a learning curve
  • Pipeline generated
  • Return on marketing dollars invested
6sense has unquestionably helped us identify signals, match them to target accounts, and ultimately craft our outbound and account based strategies. We are getting a substantial return on our marketing investment since becoming 6sense customers.
6sense has helped narrow a large TAM into a more targeted and strategic set of in-market accounts. This helps us refine our marketing targeting strategy. Then the specific account and contact detail becomes a critical resource for our sales org, as a one-stop resource for personalization and prioritization

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense is not a plug and play platform. A strong strategy is needed to know what you want to monitor, as well as how you plan to use it. You also need to be willing to monitor and iterate. But if you put the work in, it is by far the most flexible ABM platform, which makes it the most powerful out there.

6sense Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
8
3rd party intent signals
10
Downstream intent signals
9
Account identification
10
Standard visitor segmentation
8
Behavioral visitor segmentation
10
ABM sales intelligence
10
Automated routing and prioritization
8
Customer interaction histories
8
Personalization
7
Engagement data tracking
10
Not Rated
Ad campaign creation
Not Rated
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
Not Rated

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