Act-On has endless features and one of the easiest interfaces!
December 20, 2018

Act-On has endless features and one of the easiest interfaces!

Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Act-On is mainly used by the marketing department, but our sales team occasionally uses it with our help. We mostly use the platform for email marketing, automation, and to create landing pages for our marketing content. We’ve also started using Act-On to collect web data for lead generation.
  • My favorite Act-On feature is the web prospector. It allows you to gate your marketing content so that anyone viewing the content on your website provides information about their location, contact info, title, etc. It really helps us to generate leads for the sales team and has helped us get in contact with prospects who are highly interested in our products.
  • The feature that we use the most is the outbound content section for creating emails. The templates and different sections you can add to emails enables us to create very organized, versatile emails while sticking to our own branding and color guidelines.
  • After an email is sent in Act-On, the platform begins counting which links in an email were clicked the most. This really helped us to test how engaging certain emails were over others. It also helped us understand how to present certain content in a more engaging way. Something as simple as changing the color of a button can make our subscribers click on it, and we wouldn't have that insight without Act-On.
  • The most obvious con when using Act-On is that it’s not very intuitive. The menu options don’t always seem to correlate with what’s on that page so, I get lost on the platform often - even after using it for a year.
  • I wish there was an easier way to organize content added to Act-On by other users within my organization. I often have to sort through emails and drafts that were created by other people on my team to be able to find my own drafts.
  • Our investment in Act-On has paid off through lead generation. By gaining insight on our web visitors and their activity, we were able to turn those visitors into customers with content published through Act-On.
  • Act-On has also saved us a lot of time and funds by enabling us to build out emails with limited knowledge of HTML. The platform turns images and plain text into HTML automatically.
Even though Act-On isn’t the easiest platform to understand, it’s still easier than Marketo and has more features for marketing/sales than Constant Contact.
I would definitely use Act-On if you’re a marketing team that supports a sales team and does a lot of client sales/up-selling. The platform does a great job at engaging a currently existing set of customers and prospects. However, I wouldn’t recommend this for companies seeking to expand their customer base. You would be better off using SEO tools to attract people to your website.

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Mobile optimization
Email deliverability reporting
List management
Lead nurturing automation
Event/webinar marketing
Social sharing and campaigns
Custom reports