Great Infusionsoft replacement... unless you just enjoy complicated and expensive software
July 02, 2020

Great Infusionsoft replacement... unless you just enjoy complicated and expensive software

Jonathan Aluzas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I used to use Infusionsoft which is a powerful marketing platform but very cumbersome and costly. I switched over to ActiveCampaign and have been thoroughly pleased with it.

I use it for automated marketing campaigns, newsletters, sales and the ease-of-use is terrific. I didn't have to spend six weeks in a bootcamp to understand the basic functionality of it and how to apply it. I'm the primary user, but a few of my employees use it for occasional things and find it user-friendly.

It saved me money, saved me time, and enabled me to match the features of Infusionsoft, for the most part. And the customer service is terrific. If I ever run into an issue or have a question, I am able to get help almost immediately, which is HUGE.

In a crowded market, ActiveCampaign distinguishes itself, and I recommend at least putting in on your list to research if you're looking for a new marketing automation platform.
  • Great customer service
  • Reasonable cost
  • Very easy to use
  • Wide range of features
  • E-Commerce and payment processing feature
  • More robust web chat functionality
  • No landing pages
  • Saves time
  • Saves money
  • Very easy to use
Infusionsoft is a great platform but it is very cumbersome, complicated to use, and expensive. It did, however, enable online sales which ActiveCampaign does not. This is the only direct comparison I have.
Great for people who want something easy to use and reasonably priced. Won't take a lot of time and effort to learn how to use and makes a great replacement for complicated platforms like Infusionsoft. Small business owners who can't afford to take a month to learn how to use a marketing automation platform will appreciate ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated