The work horse for your email marketing creativity
July 02, 2020

The work horse for your email marketing creativity

Paul Elliott | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Used to build & develop relationships with engaged prospects to move them to make a buying decision.
  • Automation
  • Segmenting lists
  • Integrates easily with other platforms
  • Email editor
  • Couldn't run my online business with this
It's a well known ESP in the online world, so integrates with other tools via API such as page builders, or membership plugins. Great for creating automated email sequences to build relationships with prospects or to on-board new customers.
If you're more of a blogger who needs to write new email content daily, then the number of steps to get to the email editor is going to be a put off for you.

ActiveCampaign Feature Ratings

WYSIWYG email editor
3
Dynamic content
2
Ability to test dynamic content
Not Rated
Landing pages
2
A/B testing
2
Mobile optimization
8
Email deliverability reporting
5
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
5
Standard reports
5
Custom reports
6
API
9
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated