A great email marketing tool for the smart marketer
December 18, 2020

A great email marketing tool for the smart marketer

Jim Harshaw Jr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am the owner of a sole proprietorship. I use ActiveCampaign for email marketing and marketing automation. I use it for lead collection both on my website as well as integrated with a sales funnel software called ClickFunnels.
  • Integration with Wordpress: I have a form integrated with my website to collect leads. Works great and has for years.
  • Integration with ClickFunnels: I have Active Campaign integrated with ClickFunnels. I use it for website pop-ups as well as other lead gen purposes.
  • Automated marketing: The visual automation creator is a game changer. It's helped me automate my marketing to new leads.
  • I wish there were more detailed reporting options available at the "plus" level.
  • It can be hard to find things you're looking for at times. I had a hard time finding the reports recently and had to jump on live chat to find them. Pretty intuitive most of the time but sometimes not so much.
  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
The visual automation designer is a game changer. ActiveCampaign feels like it's more geared toward the smart marketer who wants to automate and utilize moderate-advance automation features. The support is really great too.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Great to use for marketing automation. A little challenging when trying to find some things every once in a while. The editor can be wonky at times.
Responsive. Great people as support agents. They often send little videos to demonstrate how to do things.
Very suitable for online lead generation and marketing automation. I don't use the CRM feature but that's also available.
If you're looking for an email marketing platform, I really can't think of anywhere where it's not appropriate. I've used Mailchimp, Vertical Response and others over the years and I'm sticking with ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
8
Landing pages
7
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated