AC saved my small business and helped me market to my list within a day!
September 07, 2021

AC saved my small business and helped me market to my list within a day!

Serena Scanzillo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm a very small (soon to be BIG) health coaching company. I used it as well as my web developer over the last year. It was being used to help us set up drip campaigns, send email campaigns, and was starting to be used as a CRM. The goal was to create a funnel to tag clients and put them into list segmentations so we could market from there!
  • I love the drag and drop feature in the drip campaign section
  • I really like the ease of creating good looking emails
  • I liked how easy it was to upload my own media into the email templates
  • I feel like the dashboard, side nav bar is confusing. I don't always remember what each icon takes me to.
  • Theres generally a lot of options on the first page of the platform. I'm not fully sure of the workflows at times.
  • I definitely needed a web developer to help me understand what functions do what. I didn't always know what actions on the backend, reflected what actions on the front end.
  • Sadly, we didn't use it as much as we would have liked because our working relationship. We got a few emails out, but weren't collecting data the way we should have been. This was a fail on our end, not AC.
I actually hated Keap and will never use them again. Sounds negative but not only did they corner me on a contract (they made everything sounds like flowers and sunshine during their very aggressive and supportive onboarding) but you 100% have to have a person who fully gets how to create flows on their challenging interface.

AC was like a dream come true. I light at the end of the tunnel. I switched over within a day and had a great sales call with one of the onboarding specialists. I uploaded my contacts and was on the move, at a great price, within 2 days of cancelling Keap.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's a LOT more intuitive than Keap. I switched from Keap which was way too far outside my breadth of knowledge. AC not only made it easy to upload my email contacts, make the switch and test emails, but they didn't back me into a contract I couldn't get out of. That's a HUGE plus. As a small business, you just never know what's going to come up and having the option to stop at anytime, is really vital, especially during a global pandemic.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
6
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
6
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated