ActiveCampaign is the best choice for online marketers
September 10, 2021

ActiveCampaign is the best choice for online marketers

Kameron Snow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is the best email software out there. We used to manage our mailing list and maintain relationships with our subscribers. It helps us stay organized, and one of the best parts about AC is that you can do so much automation that it takes a lot of work off my shoulders. There's a lot of really handy features that make it really simple to consistently maintain relationships with the list.
  • The automations feature is extremely useful
  • The reports function gives me actionable insights I can make decisions with
  • Deliverability is pretty reliable
  • Sometimes, the emails don't land in the inbox for a few minutes.
  • AC has helped us generate revenue from our email list. I can't say how much but it's substantial
  • ActiveCampaign has helped me to keep strong relationships with my audience
  • We rely heavily on email for promotions and AC is good at that
ActiveCampaign specializes in email and that's what they do best. I've tried "all in one" platforms like Keap and Ontraport, which couldn't keep up with the details of email. Other competitors like ConvertKit and Mailchimp just didn't have the firepower necessary to do all the tweaks and adjustments I like to do with my emails.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a must-have for online business owners. I can't speak to how it would perform for businesses or organizations that aren't actively using online marketing to grow their business. But for those who primarily rely on building relationships online through email, this is a no-brainer. It's especially useful if you intend to grow email as a channel for your business.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
6
List management
6
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Social sharing and campaigns
5
Dashboards
10
Standard reports
10
Custom reports
10
API
10