Item: ActiveCampaign
Rating: 10
Author: Justin 🚀 Velthoen

Use Cases and Deployment Scope

We use ActiveCampaign to take cold leads and educate them about our products/services in a way that is the most relevant to them. Most often leads are entered through a landing page form. Depending on the page, they get a specific educational piece, then through automation are put inot a long term nurture sequence so we can continue to show value and build the relationship.

Pros and Cons

API connections to marketing tools
Manage at the list and user/tag level
Marketing & Sales CRM in one tool

Creating long automations is slow
Ability to pull in additional lead context (social, etc information)

Return on Investment

Grateful to have confidence in delivery
Speed to setup and integrate

Alternatives Considered

Keap (formerly Infusionsoft), Mailchimp, GetResponse and AWeber

ActiveCampaign automation works great. Reliable. I was able to connect with advisors with automation templates that I was able to quickly import and start using to reduce setup time to a few minutes. Other products seem to have the ability to send a nurture sequence, but not the full functionality to see what a lead is doing and pivot the next action based on their activity or non-activity.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Trello, ClickUp, Zoho CRM

Likelihood to Recommend

For marketers and salespeople who want to have rich interactions with their leads, ActiveCampaign is a powerful tool for the price point. When compared to Infusionsoft/Keap, a majority of the function was there, a much easier interface, for a fraction of the cost.
I wouldn't recommend to someone who is just starting marketing and not willing to invest in automations and nurturing campaigns. There are free tools that will collect email addresses. ActiveCampaign value is guiding leads to becoming customers.

ActiveCampaign for powerful automations and lead journeys

Software Version

Overall Satisfaction with ActiveCampaign