For Visual Email Campaign builders
September 10, 2021

For Visual Email Campaign builders

Karen Cisnero - Ops Consultant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We used ActiveCampaign to regularly nurture our email list. We understand that Social Media is not permanent and sustainable to regularly reach our audience so we wanted to invest in building our email list and give value to them through high-touch communication. ActiveCampaign is suited not only for enterprises but for small businesses as well which we love because as we scale we don't need to migrate our data to a different platform.
  • Automation
  • Visual workflow
  • Controller
  • Deliverability
  • Tagging
  • Landing page for opt in
  • Dashboard
  • Analytics
  • Engagement
  • Being top of mind
  • No sales conversion yet
ActiveCampaign is the best of the best among other CRM and emails autoresponders because of its features like the visual workflow, triggers, opt-in page, landing page, customer service, user interface. It's very user-friendly. You can literally use it for the first time and the learning curve is not too steep.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is suited not only for enterprises but for small businesses as well which we love because as we scale we don't need to migrate our data to a different platform. They have a starting plan for 500 people in the email list and you can get great features.

If you're a small business looking for an email autoresponder and CRM you can achieve that with ActiveCampaign. They have basic and robust tiers so they can cater to different sizes of organizations.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
5
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
7
Automated sales alerts and tasks
8
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
5
Standard reports
5
Custom reports
5
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
6