Item: ActiveCampaign
Rating: 9
Author: Oliver Martin

Use Cases and Deployment Scope

We use ActiveCampaign for our online marketing automation for both client-side and customer-side funnels. ActiveCampaign integrates wonderfully with our eCommerce platform of choice and makes setting up advanced logic and custom flows super fast and easy without having to code hooks from the API.

Pros and Cons

Marketing Automation
Email Designer
Customer Support & Feedback

Ecommerce Logic and Dynamic Content
Integration with fulfillment platforms
Contact bot filtering & form builder

Return on Investment

Great conversions from mailing lists
ATC recovery
Interest followup

Alternatives Considered

Mailchimp, HubSpot Marketing Hub, Salesforce Advertising Studio (formerly social.com) and Pardot

ActiveCampaign has awesome ease of use and really fits into our workflow. It saves us heaps of time and has the perfect balance of customizability, complexity, flexibility, and speed.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

ActiveCampaign is awesome in complex automation scenarios. It delivers tools that competitors like Mailchimp and Hubspot cannot match with its integrations with eCommerce. ActiveCampaign is less appropriate for making signup forms due to its lack of support for invisible ReCaptcha v3 meaning each form needs to include the big ReCaptcha box unless you integrate it site-side.

ActiveCampaign is the perfect tool for Small Businesses

Software Version

Overall Satisfaction with ActiveCampaign