Try ActiveCampaign. You will not be disappointed
June 07, 2022

Try ActiveCampaign. You will not be disappointed

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

When I joined the company, the MarTech stack was all over the place, which meant that several different platforms had to be maintained, which also did not exchange data with each other. This made our marketing and sales work extremely inefficient. ActiveCampaign gave us the all-in-one solution that we required and allowed us to consolidate our data, insights, and workflows on one single platform. This has not only increased our efficiency, but also team collaboration, reporting, and strategic decision making.
  • Automations
  • Contact Management
  • Email Campaigns
  • Landing pages
  • Reporting
  • Deal Management
  • Customization
  • Dynamic Contact Lists (where contacts are added or removed based on custom events, i.e. Deal Stage).
  • Emails in Automations (there is currently no way to add existing emails to automation).
  • Custom Reporting (could be made a bit easier).
  • It made our processes more efficient
  • Campaigns can be set up and run on the same day
  • We made considerable cost savings by replacing several platforms with ActiveCampaign
I used to be a big fan of HubSpot. However, as I work with a lot of start-ups and scale-ups, it is increasingly hard to recommend it, as the price keeps going up. And in the early stages, it cannot provide the required ROI. ActiveCampaign offers most of the functionality, for a fraction of the price. And the team listens to feedback and keeps adding new, useful features.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect if you require an integrated, all-in-one marketing, sales, and CRM solution. It also offers Hubspot levels of functionality while costing a fraction of the price. This makes it suitable for companies that are more budget-conscious (i.e. start-ups), and/or want to improve their ROI.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
10
Custom reports
7
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated