Good email marketing tool
December 30, 2022

Good email marketing tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to automate our campaigns which are sent automatically. We also use them for one off campaigns that we need to send out to our users. In this way we are able to execute our end to end email marketing strategy for our users and also helps us analyze on how we are doing on it
  • Drip campaigns
  • Email analytics
  • Email Marketing
  • Better onboarding
  • Easier to use email editor
  • Email digest with analytics would be great
  • Onboarding campaigns helps new users know about our offerings
  • Educating coaches on our platform
  • Promoting blog posts and events
ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team which needs it for cold emailing instead of engagement

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is well suited for a small organization like ours to help us drive our end to end marketing strategy. It is priced right, and with optimum set of features. Both automated drip campaigns and one time email campaigns are good to use making it well rounded. We use it for our Onboarding campaigns for our coaches and students with separate campaigns. It helps me get analytics over a period of time on how these are performing as well

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
7
Dashboards
9
Standard reports
9
Custom reports
8
API
8
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
Not Rated
Third-party software integrations
9