Great for Growing Businesses With Limited Budgets
December 22, 2022

Great for Growing Businesses With Limited Budgets

Charlie Stevenson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use the platform to both market our investment products to contacts that visit our website and fill out lead forms, or those that are added manually by us as a result of sales efforts and networking. Once they are a contact we send them welcome email automations, newsletters and other communications to convert them into active investors.

We also use AC to communicate with our active investors and track their interest and engagement with our emails when we are marketing a new investment opportunity.

Finally, we use the CRM functionality to track our leads through to conversion.

Pros

  • Email newsletter platform design
  • Sales funnel visualization
  • Easy Website contact form integration

Cons

  • Email design tools can be buggy and require care when ensuring formatting looks correct to the recipient
  • The website lead forms could be more customized
  • The text communication integration could be made more powerful
  • Made communication with our investors far easier
  • Organized our leads in a better, more accessible way
  • Allowed my sales team to visualize leads and move them down the funnel
  • Business has grown 300% since we implemented ActiveCampaign
Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of Hubspot or Salesforce. Basically, it's a lot of bang for your buck.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It is best suited for a small to medium sized business that wants a single platform for managing their marketing outreach and their sales efforts. If your business wants to manage a newsletter, communicate periodically with a list of contacts or manage a funnel of leads from the top of the funnel to conversion, then this is great. Basically, you need something more powerful than Mailchimp, but don't want to jump up to Hubspot or Salesforce.

ActiveCampaign Feature Ratings

8.6
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
7.7
Lead nurturing automation
Not Rated
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
8

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