Item: ActiveCampaign
Rating: 9
Author: Charlie Stevenson

Use Cases and Deployment Scope

We use the platform to both market our investment products to contacts that visit our website and fill out lead forms, or those that are added manually by us as a result of sales efforts and networking. Once they are a contact we send them welcome email automations, newsletters and other communications to convert them into active investors.

We also use AC to communicate with our active investors and track their interest and engagement with our emails when we are marketing a new investment opportunity.

Finally, we use the CRM functionality to track our leads through to conversion.

Pros and Cons

Email newsletter platform design
Sales funnel visualization
Easy Website contact form integration

Email design tools can be buggy and require care when ensuring formatting looks correct to the recipient
The website lead forms could be more customized
The text communication integration could be made more powerful

Return on Investment

Made communication with our investors far easier
Organized our leads in a better, more accessible way
Allowed my sales team to visualize leads and move them down the funnel
Business has grown 300% since we implemented ActiveCampaign

Alternatives Considered

Mailchimp and HubSpot CRM

Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of Hubspot or Salesforce. Basically, it's a lot of bang for your buck.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Trello, Slack, Google Ads

Likelihood to Recommend

It is best suited for a small to medium sized business that wants a single platform for managing their marketing outreach and their sales efforts. If your business wants to manage a newsletter, communicate periodically with a list of contacts or manage a funnel of leads from the top of the funnel to conversion, then this is great. Basically, you need something more powerful than Mailchimp, but don't want to jump up to Hubspot or Salesforce.

Great for Growing Businesses With Limited Budgets

Software Version

Overall Satisfaction with ActiveCampaign