Powerful System But Not Made For Beginners
December 12, 2024

Powerful System But Not Made For Beginners

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for our commercial real estate company. We mostly send single campaigns to promote our property listings. ActiveCampaign's powerful segmenting makes it easy to email only the contacts that are a good profile match for the property. It also is easy to run email marketing for all 9 of our offices under one master account so no contacts overlap or fall through the cracks of unsubscribing from one office & still getting emails from all the others.

Pros

  • Segmenting
  • Advanced Searches
  • Site Tracking on Contact Profiles

Cons

  • The designer could be better & a lot more customizable without having to use HTML blocks
  • Running reports can sometimes be frustrating without advanced filter options within the reports
  • There is currently no easy way for contacts to self-select their email preferences, and I really wish that could be addressed
  • While there's usually a way to build the segment or automation you want, it can involve lots of work-arounds for things I'd expect to be much simpler
  • We switched from Constant Contact and have been able to much better segment our emails, thus increasing deliverability
There are a lot of little intricacies to this platform that make it difficult for a new user to come in and hit the ground running. This is especially true for people who are unfamiliar with eblast systems.

I have been using this platform for nearly 5 years, and it still gives me headaches sometimes. That said, I am now comfortable with it enough that I can understand how to do what I need to get done within their setup.
ActiveCampaign has much better segmenting and more powerful automations, contact info, and integrations with other platforms.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is probably best suited to people who want to run frequent automations or take advantage of their CRM. Their landing pages also work decently well, though design options on both the landing pages and the email campaigns leave a lot to be desired. The designer is good for people who want an easy drag-and-drop system, but this is NOT a beginner-friendly platform. It takes a lot of training to get used to its intricacies. It's best for people with an email marketing specialty, not your average marketer or business owner who just wants to send things out quick emails.

The automations are powerful, and they are making consistent improvements to the platform, sometimes based off of user feedback in their forums.

ActiveCampaign Feature Ratings

7.0
WYSIWYG email editor
4
Dynamic content
7
Ability to test dynamic content
7
Landing pages
4
A/B testing
9
Mobile optimization
7
Email deliverability reporting
10
List management
5
Triggered drip sequences
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Lead segmentation and distribution
Not Rated
3.0
Calendaring
3
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
8
Standard reports
5
Custom reports
2
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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