Enterprise grade features for entry level price

We are a growing SaaS business and email markeitng & sales automation is a big part of our digital strategy. We moved to ActiveCampaign from MailChimp, and really there is no comparison. Whilst Mailchimp was an okay 'list management' platform, Active Campaign is a full blown marketing automation / customer experience system with integrated CRM. The amount of functionality that you get for not a huge amount more than Mailchimp is staggering. You can automate most of your key businesses processes related to sales, marketing and customer retention, (not just email based automations). It's unbelievably powerful when you dive in deep, and honestly in my opinion the pick of the marketing automation platforms (We did a fair amount of research into them all before settling on AC). One key feature for us was the ability to run A/B testing on automation emails (surprisingly few of their competitors offer this). Also their customer support is absolutely stellar - especially the on-boarding team.