Adobe Analytics Review
July 25, 2017
Adobe Analytics Review
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe Analytics is being used by my organization to track analytics. It addresses the business problem of being able to track how many users are visiting different sections of the website. Even though the whole organization has access to it, not everyone in the organization knows how to use it and how to look up the statistics.
- Allows you to customize different properties that you want to track
- Allows you to set up custom reports to track different data usage
- Allows you to look at different traffic sources that your users are coming from
- Not the best user experience on the website
- When you set a specific time period on the calendar, it will randomly reset itself
- Sharing campaigns via email is difficult to implement
- It has allowed us to generate stats for specific customers
- It has showed us internally where traffic is being generated
- It has showed us which pieces of content are most popular
I personally like Google Analytics better than Adobe Analytics, but it was the software that was already being used by the company. They are similar in that they both track usage, but Google Analytics is a little easier to use and hence has a better user experience. Adobe Analytics lets you make custom properties which I like.