Overall Satisfaction with Adobe Analytics
I used Adobe Analytics to monitor and improve my website. It allowed me to look at how users entered my website, navigation through pages and when they left the website. It gave me easy access to demographic information on the users in real-time. The automation within the service gave me the power to release content on a time schedule that improved views.
- Real-time web analytics that allow you to see the direction campaigns are going.
- Advanced segmentation or the division of demographics viewing your website.
- Predicting certain moves that if you take will either increase or decrease views.
- For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
- The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
- The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
- I have increased my marketing reach by understanding how people are using my website and been able to increase the amount of repeat customers. I attribute this to ease of navigation as a result of Adobe Analytics and my push to understand it.
- I spend less time on campaigns that do not work and am more responsive to what viewers want.
- I am able to see the exact point at which a customer leaves my site and have some insight into why that is happening where it is.
I leaned to use Adobe Analytics in college and carried that over into the working world; so for me it was an easy decision. I used DOMO and Google, and a few others but some of the things Adobe does better than their competition is that they have a detailed path for exactly how viewers used your website and a little better info on who those users are.
The pathways tab on Adobe Analytics was particularly useful in determining how my website was being used. It showed me what content was getting clicked on and what navigation through the site my visitors were taking. It helped me to reorganize the layout of my website so that users got what I wanted them to get to right away. I would say it's not as good at the overall health your business as it is targeted at getting you an optimized website.