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Get a bird's-eye view of your business
September 10, 2021

Get a bird's-eye view of your business

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is used for all website analytics as it relates to our marketing programming. From email to display to other third-party programming tracking, Adobe Analytics is used to track all performance as it relates to campaigns. Adobe Analytics does [a] great job of capturing and keeping all unique parameters from different programs to track KPIs and make easy reports in Discover.
  • Easy to make reports and send them out across the team
  • Easy to map out and view customer journey tracking
  • Captures the entire business view as a whole of how different programs all tie together
  • Can be a bit overwhelming at first, but with training this is an easy tool to use
  • Support from their team can be a bit [of a] hit or miss
  • Requires a lot of upfront customization efforts when you are getting started
  • Website tracking and easy integrations
  • Real-time data reporting and analytics
  • Good to use as main source of truth where other platforms can be looked at as directional data
  • Without giving numbers, Adobe Analytics has become our primary data source and Google Analytics is only there for directional reference now
  • A/B testing from different marketing activities is decided with reporting from here
  • Main dashboards across the business give us top-level metrics that allow for better business decisions
Adobe Analytics is the complete solution that is the perfect one-stop shop for any analytically driven company. Data can be collected, presented, and used for all day-to-day decisions that go into a business. Other tools are fine, but Adobe Analytics has been one that has stood out amongst the rest in the market.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is great for any size company that requires a tool to track across many areas of a business (in the marketing realm, of course). Email, app performance, various marketing programs (e.g., display ads, retargeting, etc.) can all be tracked and reported on in this tool. Much more reliable than competitors out there.