Adobe Analytics: A great tool for consolidating data
September 09, 2021

Adobe Analytics: A great tool for consolidating data

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

The platform is being used to consolidate a large number of data sources, similar to Google Analytic, but it also helps to observe trends, analyze data and assist the data analysts in their research and findings. In terms of the problems being solved, we had issues with visibility with Google Analytics, which Adobe solves.
  • Consolidates data from multiple sources.
  • Visualization of data.
  • Tools to help you make sense of data.
  • The interface is a bit clunky with too many features on the screen at once, it can be hard to find things you need if you are new to the platform.
  • Better search functions.
  • Graphs
  • Checking metrics against URLs
  • We have seen more leads come through after thorough analysis.
Not all the platforms above are a direct competitor to Adobe Analytics, as some of them are advertising platforms and not analytics only. Saying that, I think Adobe Analytics is most probably the best out of them all and this is due to Marin having a slightly "older" look and Google Analytics being limited.

Do you think Adobe Analytics delivers good value for the price?


Are you happy with Adobe Analytics's feature set?


Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?


Would you buy Adobe Analytics again?


Google Ads (formerly AdWords), Google Analytics, Google Marketing Platform (formerly DoubleClick)
Adobe is suited when you are consolidating multiple data sources that are offline and online. It is not as useful when you have a minimal amount of sources, such as one or two. Overall, it's great to see a topline overview of your campaign as well as analyzing the data using their data visualization tools.