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Adobe Analytics: With Great Power Comes Great Responsibility
September 12, 2021

Adobe Analytics: With Great Power Comes Great Responsibility

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics was used to track all websites and mobile apps across the organization. While the tool was most heavily used within our digital department it had growing adoption over the course of the license. It helped identify opportunities within our products and the pain points consumers were facing. It also helped us track critical conversion funnels including e-commerce.
  • Workspace is a game changing visualization and analysis tool.
  • Advanced and custom segments, metrics, and calculations.
  • Data and user governance.
  • Ease of use and/or onboarding.
  • Outdated UI/UX in most areas except for workspace.
  • Integrations with other Adobe Experience Cloud products prove too difficult for the average marketer.
  • Adobe Workspace
  • Tracking web and mobile apps together.
  • Scalability with less than ideal pre-planning on all data points.
  • The cost of Adobe Analytics was hard to justify based on the maturity of our organization.
Adobe Analytics outperforms Google Analytics and Snowplow when comparing the feature sets, but the other tools bring advantages and flexibility that Adobe does not. The features and capabilities just within the tool are unmatched as Adobe Workspace and the segment and calculated metrics creator are extremely powerful features. Where Adobe Analytics could improve is with ease of use, access to raw data, and easier integrations both within the Adobe Experience Cloud and with third-party vendors.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Google Analytics 360 (formerly Google Analytics Premium)
Adobe Analytics is well suited for organizations that have the time and resources to invest in people who will be able to leverage the tool. It's not a simple tool to stand up, maintain, and easily use within the first year or so of learning. If you have a strong, mature organization with analytical needs this tool can be extremely useful. I find marketers struggle to adopt the use of Adobe Analytics compared to Google Analytics, and, in most cases, a parallel implementation is recommended even if it's a free version of Google Analytics.