Adobe Analytics - Expensive but great for big businesses with big ambitions
May 15, 2022

Adobe Analytics - Expensive but great for big businesses with big ambitions

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is used in our business to identify consumer challenges and frustrations across the core digital journeys. Insights are converted into opportunities, working closely with our User Experience and IT colleagues, and iterative experiences are developed, tested & rolled out to all users. Adobe Analytics is used to track the success of changes made against core KPIs. Adobe Analytics is also used extensively to support the rollout of new feature releases and campaign activity, mainly to measure success & identify potential issues caused.
  • Workspace functionality allowing user flexibility to create reports that work for them.
  • Drill-down option to easily combine dimensions / metrics in the same space.
  • Able to get different report suites all showing in the same place for easy comparisons.
  • Complex implementation expertise needed.
  • App analytics feels behind vs web.
  • Attribution / campaign tracking more complex vs Google Analytics.
  • Not as simple / user friendly as GA.
  • eVars vs Props vs Events - difficult for non analytics users to easily understand.
  • Identified significant ££ opportunity in registration drop-out flow.
  • Identified technical issues with payment for mobile ordering.
  • Provides focus for teams to focus on highest opportunity topics.
Adobe is a massive business - provides some best in class technology best suited for a big business. Adobe is relatively expensive compared to other providers - needs to be a clear ROI that the investment will drive. Support offered by smaller companies is often better - smaller companies offer more dedicated help and are more willing to get their hands dirty and genuinely care about helping to improve business objectives.
Adobe Analytics is great for detailed analysis of apps/websites, to support a digital roadmap. Weaker on app analytics vs web. It's great that it can easily and seamlessly synch up with other Adobe products, for example, Adobe Target, AEP, etc, but means more limited links to non 'Adobe' tools such as 'Data Studio' for external visualisations.