Adobe Analytics is worth the work
May 17, 2022

Adobe Analytics is worth the work

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

I use Adobe Analytics to assess the traffic to my company's website and users' actions. This helps our business partners make marketing decisions and assess trends across time. Because we are in the healthcare industry, the last two-plus years have been even more important in identifying what users are looking for across the site. We are able to update content accordingly, showcase data trends and follow up on marketing campaigns.
  • Showcases trends across time
  • Shows site user actions
  • Shows how many people are on the site
  • The data implementation is custom, which can make it difficult to ensure success
  • Organization within the platform would be better; i.e., folders
  • Quality Assurance checks
  • We've been able to showcase the trend of increases in visitors during the pandemic
  • Due to some data issues, we haven't been able to show some actions taken that our business partners have found important
While I think Google Analytics is more user-friendly, I like the customization of Adobe Analytics, and how you can make it work a little more for your business. I do feel that you can dig deeper as well.
When we are looking at our website data and trends over time, Adobe Analytics is very well suited. If we are looking at a paid campaign, Adobe may help glean information, but it may not be as helpful in getting us the lead information as being on the paid platform will be.