Item: Adobe Analytics
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

It analyzes the website visitors we utilize for marketing efforts and to get to know our consumers better to know what they want and how they interact with our website. The product addresses segmentation issues that it quickly resolves and it gives the company the ability to accurately integrate data along with creating in depth reports for the workers.

Pros and Cons

market segmentation
Report creation
Analysis

How-to course offered
Easier version of the software for beginners
Better interface

Return on Investment

Market segmentation has increased
Reports are much more in depth, increasing our appeal to consumers
During some of COVID we lost out

Alternatives Considered

Adobe Acrobat DC, Google Analytics and Adobe After Effects

Adobe Analytics is the best and most in depth platform out there that a company can use. It is pricier compared to its competitors and it is much harder to learn unlike Google Analytics, which would be its free competitor. The reports and segmentation are the most detailed which is why we chose Adobe Analytics.

Other Software Used

Slack, Microsoft Teams, Zoom, Zoom Events, Zoom IQ, Adobe Aero, Adobe Advertising Cloud

Likelihood to Recommend

Adobe Analytics is for a business that is profitable and needs work on marketing and analyzing its consumers. Unlike Google Analytics, this does cost money and is quite in depth and hard to use for a first timer or even intermediate level employee. It will take time to train employees without a background in this.

Great for Pros, Not for a Small Business

Overall Satisfaction with Adobe Analytics