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Perfect analytics tool by Adobe.
March 18, 2023

Perfect analytics tool by Adobe.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

In our organisation we use Adobe Analytics to provide custom analytics along with forecasting data to see what is the market positioning for our organisation and what could be the future growth opportunities based on the AI data that this tool provides based on past performance of our organisation in terms of customer conversion.
  • It provides custom analytics which helps us in understanding the data.
  • It details out the different steps in customer conversion.
  • Provides predictive analytics which helps in forecasting the sales with data.
  • Cost is much higher which could be expensive for small businesses.
  • There are certain instances where the application is slow wnd unresponsive.
  • No free versions are there, hence the third party help is not readily available.
  • It allows to record the customer analytics from different sources and create custom reports.
  • It provides intuitive dashboards which have different features like real time data and delivery of report in email.
  • Integration with third party applications can be easily done.
  • It has provided a positive return on investment as forecasting can be done.
  • It can be accessed via mobile app and website which make it easy to access.
  • Data analysis can be done in Microsoft Excel through report plugin.
Adobe analytics provides great customer support with integration with third party apps very easily which makes it a reliable tool for analysing the data along with future forecasting of data using predictive analytics. It provides segment metrics which helps in understanding the data in various segments where we can use different metrics allocation like linear, last touch etc.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe analytics is used to track customer conversions from various different sources along with the different steps in customer conversion. It supports integrations with other experience cloud solutions like Experience manager and web content management system which helps in data processing from different sources. Reports and dashboards can be accessed to do data analysis to see insights and forecasting future sales.