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Adobe analytics functionality makes it easier to access and understand your data
April 10, 2023

Adobe analytics functionality makes it easier to access and understand your data

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use adobe analytics across different teams to track customer behavior on the website platform, figure out errors and other issues users are seeing, analysis of a/b and multivariate tests and ad-hoc analyses to answer business questions. Since we have users of varying level of skills to use adobe analytics we publish dashboards as reports in pdf formats so that is easily accessible across different teams.
  • Ability to perform quick ad hoc analysis
  • Drag and drop functionality makes it less complex to use that some other data tools
  • Features that allow us to make custom variables and segments easily
  • Breaking down dimensions by other dimensions or segments is easy but users need to know which ones go together and make sense. If they don't, it can lead to looking at irrelevant or incorrect data.
  • The diagonal cascading effect when looking at breakdown can be a little annoying, the breakdown display could look better
  • There could be more in-depth documentation about a/b tests and test analysis online. What is currently available seems to be at the surface level.
  • Workspace
  • Flow chart
  • Funnel analysis
  • It has significantly cut down on the time required to collect and display web data
  • It has made a/b test analysis easier when compared to having to use excel of other analysis tools
Adobe analytics intuitively feels easier to use than Google Analytics and the functionality that allows us to create unlimited custom segments and derived dimensions is incredibly useful.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

I think adobe analytics is well suited for organizations of all sizes because of its ease of use. It is especially useful when users might not have advanced technical skills to access and work with the available data. It can be a hub or source of truth when multiple teams have to function together since everyone can look at available data the same way.