Adobe analytics great for customization
August 07, 2023
Adobe analytics great for customization
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use abobe analytics as our main web analytics platform. We pair it with Adobe Target for ab testing when launching new features on our site. Adobe Target is also used for personalization experiences, to provide specific product recommendations to indivial customers. Adobe analytics is also used to perform exploratory analyses, and create dashboards to monitor site performance.
- Pathing analyses
- Integrations with target for ab testing
- Good data export options
- Better options for searching for and sorting components
- More label options for visualizations and freeform tables
- Exporting more than 50,000 rows
- Data export
- Custom metrics
- Data visualizations
- Automated alerts
- Allows us to determine the impact of site outages on revenue
- Alerts allow us to detect issues quickly
- Data democratization allows all users to access data
- Tableau Cloud and Looker
Adobe analytics has less flexibility in terms of joining data sources and creating visualizations. It does well at creating custom analytics, but so do the other platforms. Workspace does tend to be better at creating segmentation.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes