Adobe Analytics Review
November 22, 2024

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Our organization uses Adobe Analytics to integrate marketing, analytics and content management tools and implement them.

Pros

  • in depth data points
  • tracking accurate data
  • real time insights

Cons

  • complexity
  • interface not user friendly
  • cost
  • Expensive for small business
  • Helpful but costly
I would rate Adobe Analytics overall a 7. It is a great tool for integrating data however the interface is not really user friendly and expensive.
Adobe Analytics and Google Analytics are pretty similiar. Due to the better demo and higher rating our company went with Adobe.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics gives our company detailed insights into our web traffic for all our websites and apps and tracks relevant KPI’s for our business until the purchase and engagement metrics. It also integrates into the full adobe suite which gives the ability to setup test landing pages which can fall short in goals.

Adobe Analytics Feature Ratings

Web Analytics
7.7
Traffic Reporting
8
Lead Conversion Tracking
7
Behavior Analysis
7
Bounce Rate Measurement
7
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
8
Reporting in real-time
9
Referral Source Tracking
9
Customizable Dashboards
6

Comments

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