Enterprise level analytics platform delivering enterprise level results
Updated November 17, 2020
Enterprise level analytics platform delivering enterprise level results
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe Analytics is being used by several groups in the organization. Until recently, we were using it mainly for marketing campaigns and web reporting. We have put more resources into e-commerce and web development in the last year or so, and Adobe Analytics is now to main analytics tool to support IT development efforts for the web.
- Dashboard reports are easy to put together and share.
- Integration w/ Adobe experience platform makes it easy to share segments/audiences to other tools.
- Very powerful insight generating analysis tool.
- Segmentation is a breeze!
- Activity Map is less than stellar. Adobe currently doesn't have a good heatmap tool so would need 3rd party integration.
- While Analysis Workspace is amazing, the older Reports and Analytics interface is rather limited. There are a few reporting in the old interface that I am eager for Adobe to move to Analysis Workspace.
- Limit of 400 lines of data in the Analysis Workspace. Usually, we don't need that much data in a report so it's not a deal-breaker, as you just to have to go into Data Warehouse to get a raw data export of all lines, but it would be nice to have the option in Analysis Workspace
- Adobe Target reporting until recently caused us some issues, although the latest update may have fixed this when they rolled out Target reporting as a panel in Analysis Workspace.
- Integration w/ multiple data sources makes reporting easier.
- Saves time on report creation.
- KPI tracking for campaigns.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes
Using Adobe Analytics
70 - We have users from the following groups using Adobe Analytics
- Marketing
- Digital Operations
- eCommerce
- IT
- Corporate Analytics
- Sales
3 - We have two full time admins for Adobe Analytics. In addition to this we are working with an agency to help further develop our Analytics program as we are expanding technology on our website
- Campaign Analytics
- eCommerce
- Marketing Channel reporting
- Integrations with Call tracking analytics
- Customer Journey Analytics
Adobe Analytics Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I've had direct conversations with the Product Manager at Adobe about questions around Adobe Analytics. She is very approachable and is a great resource. This is a fantasic experience.
Using Adobe Analytics
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Convenient Feel confident using | None |
- Creating reports in Analyis Workspace is a breeze
- Creation of segments and calculated metrics
- Requires some technical knowedge to implement
Yes, but I don't use it