Measure analyze and Succeed!
Updated November 21, 2024

Measure analyze and Succeed!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics every day to monitor .com performance across the website, including trade data, best product, and content performance. We use it to qualify and attribute channel performance and share of revenue contribution. We also usually use it to benchmark website performance across year-on-year or similar campaign periods. We forecast future campaign performance as well.

Pros

  • Kpi tracking.
  • Funnel analysis.
  • Channel performance.

Cons

  • Duplicate attributes that are created and a Little difficult to navigate and understand.
  • Sales. Cant fix what you don't measure.
  • Content efficiency.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

A one-stop solution for everything that you want to analyze on your website is available in one place, with easy-to-pull reports and easy integration with tools like PowerBI.

Adobe Analytics Feature Ratings

Web Analytics
9.6
Traffic Reporting
10
Lead Conversion Tracking
10
Behavior Analysis
10
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
10
Referral Source Tracking
6
Customizable Dashboards
10

Using Adobe Analytics

25 - Planning, Analytics and Marketing

Comments

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