Adobe Analytics Review
March 26, 2025

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

It helps us collect data on our websites and build dashboards. Product owners can then view the dashboards to determine how their product or certain features are performing. We use Adobe Analytics on all of our client facing websites at the firm.

Pros

  • Collects data on our front end websites
  • Easy to build dashboards within the tool

Cons

  • It is hard to be stuck using evars or props
  • Improved marketing - we are able to measure how well campaigns are performing
Because we like to use it but it is still limiting in some ways. Like the fact that we have to tie all data to evars or props. We can often get stuck with old data coming into a prop that we had changed the purpose for.
As an engineer I only really build reports when I am doing testing or debugging. An analyst might come to me to as why they are getting two different values for prop 50 and I will create a report to understand where the different values are coming from. From there I am able to determine what is causing the issue.
It is pretty easy to use but there can still be times that it is confusing.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

It's good to use for me as an engineer when I want to check if values are being collected correctly from the rules I set up in Adobe launch. I also like to use it to debug if something is coming in incorrectly. I can break down what page or URL is giving the incorrect value.

Adobe Analytics Feature Ratings

Web Analytics
5.9
Traffic Reporting
9
Lead Conversion Tracking
3
Behavior Analysis
3
Bounce Rate Measurement
6
Device and Browser Reporting
5
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
1
Referral Source Tracking
5
Customizable Dashboards
9

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