Adobe Analytics for digital
March 26, 2025

Adobe Analytics for digital

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics helps the business understand the performance of our website and apps visitors and identifies areas of opportunity for us to optimize the user experience.

Pros

  • Customization
  • Accuracy
  • Flexibility

Cons

  • Bot detection
  • Latency
  • Loading speeds
  • Increased conversion rates on tests
  • Finding and fixing errors
  • Understanding funnel friction points
I have been an Adobe Analytics user for years and it has always been the best in class digital analytics solution.
We configured it specific to our business so that the metrics are relevant in our industry.
It's easy to use for those who understand, but those in the business that may not be everyday users tend to have a harder time picking it up.
Adobe Analytics is far better and customizable than the free version of Google Analytics.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Well suited for enterprise level websites, less suited for small businesses
Well suited for e-commerce and funnel analysis
Well suited for building custom Segmentation and custom metrics
Not suited for those who have little experience in digital or ecommerce
Well suited for marketing teams to understand campaign performance

Adobe Analytics Feature Ratings

Web Analytics
7.9
Traffic Reporting
6
Lead Conversion Tracking
8
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
8
Event Tracking
9
Reporting in real-time
7
Referral Source Tracking
8
Customizable Dashboards
9

Comments

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