Item: Adobe Analytics
Rating: 10
Author: Verified User

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

We utilize Adobe Analytics to track and understand our customer's and prospect's accesses and movements on our digital properties. Without Adobe Analytics we would be unable to track and understand our customer's and prospect's activities.

Pros and Cons

Pros

User friendly user interface
Ability to replicate reports via save as
Share with option for non-users
Ability to build segments while in the report

Cons

Quick segments need to be more than 3 options
Cannot loose Activity Map access like the last instance
Workspace could be easier to navigate

Return on Investment

Can't say that Adobe Analytics alone has impacted ROI for the Adobe Stack.
It's used in combination with Adobe Target and Adobe Experience Manager and yes we can see lift from personalization through the tool, but I really can't attribute it to the tool.
All externally facing sites are required to have Adobe Analytics implemented. Engagement is essentially mandated.

Likelihood to Renew

We are currently migrating away from Adobe Analytics and into CJA. We need the expanded capabilities of Journey Analytics to track Customer engagements across all of our channels. This does not mean we do not like Adobe Analytics, we do, we just need to move to CJA and AEP.

Adobe Analytics brings all your digital data to one place, making it easy to customize and interpret different reports. Please describe how and why you configure Adobe Analytics reports for your business.

Most reporting is in the form of a site dashboard. We will use the site URL as the base, pull in visits, time and YOY/MOM data, using both freeform tables and visual aids. We also like to track the ins and outs, i.e., referring sites and where the visitor goes next. This we show graphically with great impact.

Usability

It's fairly easy to use, requires minimal training and is easily accessed by report builders and report consumers.

Alternatives Considered

Google Analytics

Many of our users come from a background of using Google Analytics. They like it, but Adobe Analytics gives them an ability for a more thorough analysis.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Other Software Used

Microsoft Power BI, Adobe Target, Adobe Audience Manager, Adobe Experience Manager

Likelihood to Recommend

Adobe Analytics is well suited for standard web metrics. It's fairly easy for a user to pick up on with minimal training. Integrations with other adobe tools like Adobe Target (A4T) and Audience Manager - behavioral segments, make this tools valuable.

If an organization is trying to track customer activities across all channels this tool is not it. In my opinion, then you need CJA.

Adobe Analytics Feature Ratings

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