Love Adobe Analytics for big data
March 26, 2025

Love Adobe Analytics for big data

Meghan Powers | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

At Carmax, we use it for enterprise web data capture and analysis; understand website performance; create data science models and algorithms based off that web data; tie into Adobe Target for test analysis; understand customer behavior; look for opportunities where we can improve the site and make more relevant customer experiences.

Pros

  • Big data
  • Drag and Drop workspace
  • Customizable

Cons

  • Very manual to implement
  • Data is not real time
  • Would like ability to alert on 3rd party tags
  • Use Adobe Analytics data to personalize our site
  • Determine test winners
  • Find opportunities in the data
We're likely to renew because Adobe Analytics is deeply embedded in our organization. Our entire analyst community uses it. We tie online to offline data and create data science algorithms that we use to personalize the site. We use it for native apps as well as .com, as well as all our internal sites.
We love the drag and drop features of Analysis Workspace. The UI is very easy for people in different roles to use and understand the data. We use it to do ad hoc analysis as well as build dashboards for regular reporting.
Drag and drop workspace; intuitive ui

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

If you have an enterprise organization with lots of data, analytics is great. If you're a small business, then you may not need to pay for all that horsepower and could go with a cheaper solution. Or if you have limited develop resources, analytics might not be the best choice since it is manual to implement.

Adobe Analytics Feature Ratings

Web Analytics
8.6
Traffic Reporting
10
Lead Conversion Tracking
10
Behavior Analysis
7
Bounce Rate Measurement
7
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
2
Referral Source Tracking
10
Customizable Dashboards
10

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