Adobe Audience Manager Review
September 18, 2020
Adobe Audience Manager Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Audience Manager
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager helped us identify, segment, and activate audiences with precision and confidence. Some of the specific areas/metrics where we leveraged Adobe Audience Manager are: Site traffic and improved conversions, increasing wallet share of our existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion.
- Helps us know our audience better to improve messaging and targeting.
- Excellent segmentation.
- Easier integration with internal and external data sources.
- Integration with non-Adobe marketing products such as email automation products.
- Higher conversion rate.
- Bounce rate reduction.
- Improve wallet share and lower cost of conversion.
- Enable more effective media buying and consistent marketing across channels.
An excellent suite of products form products. Limited data sets by competing products.
Do you think Adobe Audience Manager delivers good value for the price?
Yes
Are you happy with Adobe Audience Manager's feature set?
Yes
Did Adobe Audience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Audience Manager go as expected?
Yes
Would you buy Adobe Audience Manager again?
Yes