Great software for marketing email campaigns
March 22, 2023

Great software for marketing email campaigns

Sumesh Gansar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe Campaign has been very helpful for us. We primarily use Adobe Campaign to run various email based campaigns to our client base. Also, various different marketing campaigns like offer campaigns, release notes etc are sent through Abode Campaign. Also, one good thing about Adobe campaigns is that we can easily integrate with many thrid party applications which allows us better insights.

Pros

  • The quality of defaut templates that are available are very good
  • Customer data management is very simple and intuitive
  • The reports and analytics are detailed. The dashboard too is visually appealing

Cons

  • Adobe could bring in facilities to do region wise campaigns
  • The helpdesk or knowledge base could be refreshed and updated more
  • Campaigns through offline channels like transactional messages are not that efficient
  • We have saved a lot of time in communicating with our clients and also increased efficiency by 25%
  • With the A/B testing capabilities of Adobe Campaigns, we are able to reduce errors a lot
  • With Adobe Campaigns, we are able to improve our user retention by 30%

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Adobe Campaign is very simple to use and also it is a straighforward product. Any new user can start using it without any much training. Also, the platform's user interface is also very much intuitive. The admin user control which Adobe Campaigns offers is also very interesting. Being a SAAS based cloud product, the stability of the product is also top notch
The overall support of Adobe campaign is very good. The support team is very much patient and knowledgeable and also answers all my queries very promptly. One area of improvement could be on the automatic responses and the help desk content which can be refreshed regularly. The SLA is also pretty quick.
Adobe Campaign has been of great use to us. We can very easily send campaigns, email based or text based to a large set of users at once. Also, the centralized approach to creating campaigns is very time saving and helpful. Importing of contacts is pretty quick and preparing messages to delivery is also smooth. Additionally, it is very easy to collaborate on Adobe Campaigns

Adobe Campaign Feature Ratings

8.9
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Lead Management ()
Not Rated
9.0
Calendaring
9
Social Media Marketing ()
Not Rated
9.7
Dashboards
10
Standard reports
10
Custom reports
9
9.0
API
9
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9

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