Adobe Campaign review
January 20, 2025

Adobe Campaign review

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hybrid

Modules Used

  • Transactional Messages
  • Message Center

Overall Satisfaction with Adobe Campaign

we develop solutions using Adobe Campaign to help businesses with their marketing communications to end users. this can involve ETL, 3rd party integrations, email, sms, push, web applications, consent management, GDPR management, advanced campaign workflow builds, custom solutions etc.

Pros

  • customization
  • handling advanced workflows
  • personalization

Cons

  • rest api
  • event triggers
  • UI
  • ongoing client succes
more legacy, less intuitive but more customizable

Do you think Adobe Campaign delivers good value for the price?

Not sure

Are you happy with Adobe Campaign's feature set?

No

Did Adobe Campaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Campaign go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Campaign again?

No

feels outdated now
adequate
as a legacy product it feels quite slow and manual compared to other more recent comparable tools, even if it allows for a lot of flexibility and custom solutions, which leads to a steep learning curve.

Adobe Campaign Feature Ratings

Comments

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