My experiences with the Experience Manager
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November 04, 2015

My experiences with the Experience Manager

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Experience Manager

Using Adobe Experience Manager, we design and integrate web and mobile properties to help our customers engage and inform the rest of the world along with their individual customers the correct message they want to communicate. We would also help them set up a web content management system through which new content can be produced and released to the public without the need of IT involvement thereby bridging the gap between marketing and technology.
  • Ease of use and highly customizable
  • Lots of feature integration with other marketing and analytics tools
  • A lot of default options, which when used correctly reduce the need for custom development
  • Designer friendly as it integrates well with several other design and creative tools from Adobe
  • Commerce platform integrations are really hard
  • Developer documentation is not up to the mark
  • Certain issues are very hard to detect and there is little log information
  • Rapidly changing features are compromising the stability of the system
  • Lead generation through rapid campaign launches
  • Reduce the reliance on IT
  • Regular content refresh making the company more active and present
Ease of setup and use makes Adobe Experience Manager one of the best content management systems that is available in the market. The fact that the underlying frameworks are largely open source, helps in facilitating third party integrations more seamlessly. The default options available to the user are significantly larger than other CMS. Exercising control and workflow management is really simple and extremely powerful.
Usage of AEM requires certain training on the marketer's side, the general recommendation depends on how frequently the information on web properties get updated. It is highly useful if there is a constant change in the content. Alternatively, it can also be used as a content delivery system which is in turn hooked to a third party system.

If an organization has predominantly static content and relies on IT to carry out the updates, then AEM is a very expensive option and there are better WCMS alternatives.

Adobe Experience Manager Feature Ratings

WYSIWYG editor
6
Code quality / cleanliness
7
Admin section
9
Page templates
9
Library of website themes
9
Mobile optimization / responsive design
7
Publishing workflow
9
Form generator
6
Content taxonomy
9
SEO support
9
Bulk management
5
Availability / breadth of extensions
9
Community / comment management
5
API
7
Internationalization / multi-language
9
Role-based user permissions
9