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Adobe Experience Manager Great Tool for Innovative Digital Marketing
Updated February 23, 2016

Adobe Experience Manager Great Tool for Innovative Digital Marketing

Nadia Sweeting, MS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Manager

My company utilizes Adobe Experience Manager (AEM) as a CRM for the company website. All images and content are stored within the DAM within AEM. All changes to individual pages are authored through AEM. Each business unit updates their respective site content or implements new components in an effort to launch new campaigns and site optimization.
  • Ease of image upload
  • Ease of content changes on the spot
  • Workflow systems for production
  • Allow all vested parties to a project to be notified once any changes occur to a page
  • Allow for paid media campaign management
  • Increase employee efficiency
  • Complete control of content by marketing team
  • Great user experience
  • Webspehre
Websphere is antiquated.
Content Author / Administrator
100-1,000 pages
Adobe Experience Manager is well suited for an integrated digital marketing team who works closely with digital agencies and IT.

Adobe Experience Manager Feature Ratings

Digital Experience Platform ()
Not Rated
9.1
WYSIWYG editor
8
Code quality / cleanliness
7
Admin section
10
Page templates
10
Library of website themes
9
Mobile optimization / responsive design
10
Publishing workflow
10
Form generator
9
9.0
Content taxonomy
10
SEO support
10
Bulk management
8
Availability / breadth of extensions
8
Community / comment management
9
Customer experience management ()
Not Rated
Results and Analysis ()
Not Rated
8.0
API
8
Internationalization / multi-language
8
8.0
Role-based user permissions
8

Evaluating Adobe Experience Manager and Competitors

Yes - Websphere
  • Price
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
Websphere was costing the company a lot of money for an outdated system.
Involved the actual users of the program for their evaluation and review prior to purchase

Using Adobe Experience Manager

The CMS is very easy to use and very useful to the nature of my job. It allows me to communicate with all areas of the business and articulate digital requests.
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Access to sites
  • Ease of updating content real-time
  • DAM uploads
  • Coding ( I'm not a coder)
  • Developing components -
Yes - We use mobile interface due to the nature of the business