Overall Satisfaction with Adobe Experience Manager
My company guides the implementation of Adobe Experience Manager (AEM) for our clients. We have implemented it in a variety of industries, from healthcare and pharmaceuticals to retail. The business challenge that it helps our client solve is that it alleviates the need for a software developer to be always present at the site for any changes that need to be implemented on the website. Its user friendly interface empowers people with a non-technical background to manage the content themselves.
- User friendly interface is easy to learn for people that do not have a technical background and it is easy to train employees how to use it.
- The flexibility of content management. The content hierarchy on the website is easily changeable because it allows the user to move things around at any stage of the content management process, before or after publishing.
- The structure of the system in templates and components is very logical and easy to explain to the senior management and/or project sponsors.
- In Touch UI interface the authoring dialogue can not be expanded which prompts the user to scroll when authoring and makes it a cumbersome user experience.
- Moving the page hierarchy within AEM structure is not intuitive.
- Re-sizing of the assets often does not work as expected and the user needs to refresh the page before they see the final outcome.
- Improvement in customer service, as the companies are able to update their product/service offerings as soon as any updates are made.
- Increased marketing presence and quicker response to changing market trends.
- Avoiding legal and regulatory obstacles by creating a more consistent content across the organization.
AEM provides a better way to control user permissions which Content Marketer is lacking. Moreover, the ability to integrate with the Adobe Target product provides a wider range of audience segments that can be targeted besides the default author-targeted functionalities. It really helps create a custom user experience for a variety of users that might be looking for different things on the site (for example, doctors vs. patients etc.).
Adobe Experience Manager is a very good match for companies that update their content on a frequent basis and their authors need to have full control over the publishing process. It also works well for large global corporations that have an abundance of distributed authors as it ensures that everyone is following the same guidelines due to the component restrictions that can be imposed.