Adobe Experience Manager (AEM) is used as part of our digital strategy and refresh of our front facing websites. AEM allows us to leverage the whole Adobe Marketing Suite including analytics and tagging. It also allows for ease of use in terms of interface design.
Well suited to deploy multiple sites with a consistent look and feel with the forms, especially for global companies with multiple authors spread out within different regions. Easy for authors to publish content on a frequent basis. More suited used for large scale deployments due to licensing costs.
Complexity of the system may be a challenge for AEM administrators and developers.