Experience Adobe Experience Manager
Anonymous | TrustRadius Reviewer
March 13, 2018

Experience Adobe Experience Manager

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Experience Manager

Adobe Experience Manager is used by the marketing department to build the entire marketing website. It is also used by various others in the development department to build out other web-based products our services run off.
  • AEM is great for customization. Web Dev builds the parts and authors use what they need.
  • Branding can be ensured with the ability to require brand colors, fonts, and styles.
  • It's easy to see who has built, modified, and published pages. It makes tracking changes very convenient.
  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
  • AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.
  • AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.
  • From blogs to home screens, AEM allows us to build for many types of marketing projects.
AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
Content Author / Administrator
Out of the box, AEM is great for building simple websites. For more complex websites such as e-commerce and database integrated websites it requires a lot of customization. Due to this, our team does not use AEM for an e-commerce site we support.

Adobe Experience Manager Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Admin section
Not Rated
Page templates
Library of website themes
Mobile optimization / responsive design
Publishing workflow
Form generator
Content taxonomy
Not Rated
SEO support
Bulk management
Availability / breadth of extensions
Community / comment management
Not Rated
Internationalization / multi-language
Role-based user permissions