Must have for Adobe Analytics users
April 12, 2022

Must have for Adobe Analytics users

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

We use it to manage our custom Adobe Analytics implementation and also to host 3rd party tags on our website for easier and faster management of the same.
  • Very detailed, lot's of options for customization
  • 3rd party integration , large catalogue of plugins
  • easier than the JavaScript method of implementing Adobe analytics
  • Steep learning curve.
  • Documentation could be more fleshed out.
  • Support from Adobe team is lacking in my opinion.
  • Made it easier and quicker to implement Adobe Analytics.
More feature packed and ability to customize.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

Although it takes a bit of learning, it's very robust and the changes are published instantly.
Could be better. Not enough comprehensive documentation or support.
If you are using Adobe Analytics, you must have Adobe Launch as well. It can also be used standalone as a tag management system which is pretty robust as it contains all the options for hosting tags, like using a pre-configured plugin or pasting the entire custom code as-is.

Adobe Experience Platform Launch Feature Ratings

Tag library
Not Rated
Tag variable mapping
8
Ease of writing custom tags
10
Rules-driven tag execution
10
Tag performance monitoring
Not Rated
Improved page load times
Not Rated
Mobile app tagging
Not Rated
Library of JavaScript extensions
7
Event tracking
10
Mobile event tracking
10
Data distribution management
Not Rated
Universal data layer
9
Automated error checking
10
Role-based user permissions
10