Adobe Experience Platform Launch review
April 12, 2022

Adobe Experience Platform Launch review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.

Pros

  • Real time data availability
  • Real time analytics
  • Uses AI driven insights to deliver customized experiences

Cons

  • Backend schema experience could be easier to manage
  • Connectors could be easier to manage
  • Pricing strategy could be more competitive
  • ROI per customer has increased
  • Time to target market has decreased
  • We are ahead of our competitors in marketing
  • Optimizely Data Platform (formerly Zaius)
Adobe is the industry leader. No contest, hands down.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

Yes

Did implementation of Adobe Experience Platform Launch go as expected?

Yes

Would you buy Adobe Experience Platform Launch again?

Yes

It is an all-in-one platform that combines all aspects of the customer experience journey.
The support team is amazing, and they are very knowledgeable and always available to answer basic to complex use cases and technical questions.
A good scenario is when you need to target market ad campaigns, and you need to customize the customer journey. For example, we need to capture digital information from all channels on a customer so that we can use that data to turn into useful insights and a specific target market for our consumers, making their experience specific to them.

Adobe Experience Platform Launch Feature Ratings

8.9
Tag library
8
Tag variable mapping
8
Ease of writing custom tags
9
Rules-driven tag execution
9
Tag performance monitoring
9
Page load times
9
Mobile app tagging
9
Library of JavaScript extensions
10
Tag Load Rules ()
Not Rated
10.0
Event tracking
10
Mobile event tracking
10
Data distribution management
10
Universal data layer
10
Automated error checking
10
TMS Architecture ()
Not Rated
9.0
Role-based user permissions
9

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