Adobe Social: #ItsAwesome
Updated September 18, 2015

Adobe Social: #ItsAwesome

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Social

Adobe Social is being used by the corporate Social Media Team. It allows us to seed content to 120 different brand managers, while aggregating KPIs to make smarter business decisions. It is tied to Adobe Analytics so we are able to attribute website engagements and conversions back to social media content.
  • Integrates with web analytics
  • Seeding content, approvals, and publishing capabilities
  • Monitoring capabilities
  • Escalations & routing
  • Seamless content seeding/publishing
  • Higher engagement rates across multiple platforms
Adobe Social is a unified platform; Salesforce's Buddy Media & Radian6 is not.
Adobe Social easily integrates with Adobe Analytics and the rest of their Marketing Cloud.
The Adobe team is wonderful and the product is very good for an overall marketing cloud tool. Need to improve the monitoring features.
Good for integrating with Adobe Analytics as a holistic marketing cloud.