A+ testing and targeting product!https://www.trustradius.com/ab-testingAdobe TargetUnspecified8.31191012019-09-12T16:24:58.538Z
September 12, 2019
A+ testing and targeting product!
Score 10 out of 101
Overall Satisfaction with Adobe Target
We are using Adobe Target for testing experiences on our website and hope to start personalization for customers via Target in the near future. Target is currently being used by one team in our Marketing department at the moment.
- Onsite A/B testing!
- Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.
- We struggle sometimes about which reporting tool to use with Target—either Target reporting or Adobe Analytics reporting. There are benefits for both but also reasons not to use one of the solutions.
- Previewing when not using the Target reporting can be a challenge.
We had some difficulty at first with implementation. Working with support was great though.
Do you think Adobe Target delivers good value for the price?
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Adobe Target is extremely well suited for experience testing, A/B testing, and personalization on a website. As it fully integrates with the Adobe Marketing Cloud, it can take advantage of having both Adobe Analytics and Audience Manager segments. If you are already using the Adobe Marketing Cloud, Target is a no-brainer next step.