A+ testing and targeting product!
September 12, 2019
A+ testing and targeting product!

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Target
We are using Adobe Target for testing experiences on our website and hope to start personalization for customers via Target in the near future. Target is currently being used by one team in our Marketing department at the moment.
- Onsite A/B testing!
- Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.
- We struggle sometimes about which reporting tool to use with Target—either Target reporting or Adobe Analytics reporting. There are benefits for both but also reasons not to use one of the solutions.
- Previewing when not using the Target reporting can be a challenge.
- Savings of time and resources due to the ability to test with customers.
Do you think Adobe Target delivers good value for the price?
Yes
Are you happy with Adobe Target's feature set?
Yes
Did Adobe Target live up to sales and marketing promises?
Yes
Did implementation of Adobe Target go as expected?
No
Would you buy Adobe Target again?
Yes