TrustRadius
A+ testing and targeting product!
https://www.trustradius.com/ab-testingAdobe TargetUnspecified8.3119101
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September 12, 2019

A+ testing and targeting product!

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Target

We are using Adobe Target for testing experiences on our website and hope to start personalization for customers via Target in the near future. Target is currently being used by one team in our Marketing department at the moment.
  • Onsite A/B testing!
  • Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.
  • We struggle sometimes about which reporting tool to use with Target—either Target reporting or Adobe Analytics reporting. There are benefits for both but also reasons not to use one of the solutions.
  • Previewing when not using the Target reporting can be a challenge.
  • Savings of time and resources due to the ability to test with customers.
We had some difficulty at first with implementation. Working with support was great though.

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

No

Would you buy Adobe Target again?

Yes

Adobe Target is extremely well suited for experience testing, A/B testing, and personalization on a website. As it fully integrates with the Adobe Marketing Cloud, it can take advantage of having both Adobe Analytics and Audience Manager segments. If you are already using the Adobe Marketing Cloud, Target is a no-brainer next step.

Adobe Target Feature Ratings

a/b experiment testing
10
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
9
Preview mode
Not Rated
Test duration calculator
10
Experiment scheduler
9
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
9
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Click analytics
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
10
Results segmentation
Not Rated
CSV export
Not Rated
Experiments results dashboard
9