Item: Adobe Target
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We are using Adobe Target for testing experiences on our website and hope to start personalization for customers via Target in the near future. Target is currently being used by one team in our Marketing department at the moment.

Pros and Cons

Onsite A/B testing!
Fully integrated Adobe Cloud allows us to use cloud data (analytics, audience, etc.) in our testing.

We struggle sometimes about which reporting tool to use with Target—either Target reporting or Adobe Analytics reporting. There are benefits for both but also reasons not to use one of the solutions.
Previewing when not using the Target reporting can be a challenge.

Return on Investment

Savings of time and resources due to the ability to test with customers.

Alternatives Considered

Optimizely

Support Rating

We had some difficulty at first with implementation. Working with support was great though.

Key Insights

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Would you buy Adobe Target again?

Yes

Other Software Used

Adobe Analytics, Adobe Campaign, Adobe Experience Manager

Likelihood to Recommend

Adobe Target is extremely well suited for experience testing, A/B testing, and personalization on a website. As it fully integrates with the Adobe Marketing Cloud, it can take advantage of having both Adobe Analytics and Audience Manager segments. If you are already using the Adobe Marketing Cloud, Target is a no-brainer next step.

A+ testing and targeting product!

Overall Satisfaction with Adobe Target