Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Vice President of Digital Media Operations
TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
5 Minutes Guide: How to Setup Google Ads Account [2021]
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How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021
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Upload to AdWords (Demo)
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Google Analytics tutorial for Beginners
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Google Web Designer for Google Ads Demo
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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
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Product Details
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- Tech Details
- FAQs
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Google Ads are from Small Businesses (1-50 employees).
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Reviews
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January 23, 2023
Ad Management with Google Ads
Score 10 out of 10
Vetted Review
Verified User
Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies that receive advertising from them. It allows you to obtain a better scope of conversion of visits into sales of your website. It can be considered as a great management tool for advertising management in internet search engines.
- Management of suitable content for advertising
- Administration of programmed resources for advertising
- Management of the balance and distribution dedicated to publicity and specific announcements
- Improve the content planning and budget allocation development interface
- The interface of the android application is improved for visibility of its content and management.
- Content management for advertising
- Administration of funds for advertising within the Google search engine
- If it has been reliable in a certain development of advertising exposure.
It is part of the Google suite of tools for content management for advertising and ads in the Google search engine.
No
- Price
- Product Features
- Product Reputation
The use of budget within the Google Ads platform can be managed effectively and guided in a specific way in the content that you want to advertise.
No, I did not need to contract premium support, I received the necessary attention under free support.
No
- Advertising campaign tracking is easy to understand.
- Design the advertising process model to be followed.
Yes
It is very efficient when used from mobile devices due to its content adaptability and multi-screen adjustment.
September 01, 2020
Not for small businesses; dishonest promotion
Score 1 out of 10
Vetted Review
Verified User
I signed up as a new Google Ads user based on a promotion for new users. I don't have any prior experience using Google Ads. I tried the service to increase traffic to my website.
- It has detailed tracking tools.
- There is an app so you can monitor progress on your mobile.
- You can customize settings to view stats most important to you.
- Transparency and clarity of terms and conditions, especially for new customers.
- Making the web interface more intuitive for new users.
- Enable specific audience targeting in Smart Campaigns (this is done exceptionally well in Instagram ads).
- Differentiate how Smart Campaigns are run by business size and category.
- I've gained 2 new contacts for my email list.
- I got stuck paying the full cost of my first campaign (no $150 credit).
- I've learned which days and times have peak traffic to my website, but I have no idea if this is specific to my audience or due to how Google chose to show my ad.
- I still don't know the locations of my audience; Google doesn't share this information.
- I still don't know which keywords or search phrases are best for my business.
- My clickthrough rate is very poor, but I have no understanding of why.
I've run ads on Instagram several times and while they are structured differently from Google Ads I found them to yield much better results as well as learnings regarding my audience. Instagram ads are far more affordable than Google Ads, they allow for extremely specific audience targeting, they yield much more specific insights from the very first campaign, and they actually did increase my followers and views of my Instagram profile. The low cost allows for far more experimentation and capitalizing on insights after each ad.
No
- Price
- Vendor Reputation
The $150 promotional credit was the deciding factor. While Google has a reputation for playing a huge role in every aspect of online business, I knew my competition would be very challenging. I figured even if I spent a small amount over the $150 it would be worth the insights I would have at the end of the campaign. In retrospect, having not received the credit toward my first ad I'm glad I didn't spend much more.
I would do twice as much research and ask questions of the vendor directly before responding to a promotion. When on a tiny budget, choosing where to spend the money makes all the difference in ROI.
December 28, 2017
AdWords Dec 2017
Every day to help our client get more leads which lead to a high ROI.
- Finding a new audience
- Targeting GEO
- Managing your budget
- When segmenting by race and by sex there are a lot of unknowns
- Connecting the front end matrix to the back end matrix
- Invalidating fraud clicks
- Strength the brand represents
- Reach potential customers I would have no way of getting to otherwise
- Bringing in more sells and increasing the profitability of the company
You should never just one channel of marketing as each channel has its own advantages and disadvantages. However, AdWords does capture 80% of search volume.
No
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
Google capitalizes around 80% of the search market, so if you want your consumers to see your product you must be there.
I would not as with Adwords there is no real alternative. I might allocate budget differently between other advertising sources.
November 11, 2015
The one and only. Other products add value, but do not replace it as a required resource.
Score 10 out of 10
Vetted Review
Verified User
AdWords is used to implement inbound marketing programs for our client base. It is used specifically within our department, where the execution and management of ad campaigns is done. It's Primary use is as an implementation and reporting tool. It has a friendly, albeit slightly slow, interface with very handy automated reporting processes.
- Simple reporting interface. Beneficial to pulling adhoc reports to perform custom analysis.
- Easy to use, friendly UI. While it is a bit slow, it's relatively easy to navigate.
- Large knowledge base. Very easy to access knowledge base. Organized well. Allows everyone from beginners to advanced users to find answers to questions about the product
- Quicker UI. Clunky feel at peak hours of the day.
- Simplicity of measuring conversions
- Granularity of reporting
- Some processes cannot be automated.
AdWords is the defacto provider in this industry. SME's should be ready to dive deep. Larger purchasers may see a bigger benefit in account automation through automated bidding/testing, etc. from some other providers.
No
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
AdWords UI is the only free option when it comes to advertising on google. 3rd party products can be expensive, clunky, lack full list of features and functions, and are complex for day to day users.
No change necessary. End all be all.
- UI Reporting - Easy to use, quick, intuitive. Lack of complexity within UI reporting
- Easily Scaled - Use of simple copy/paste functions, and the inclusion of adwords editor make scaling accounts easy and fast
- Knowledge Base - In interface links to helpful KB articles. Thorough and additional chat support available
- Bid Adjustments - Layering makes this feature difficult, but all the while useful.
- Auction Insights - Data is unreliable, difficult to use/interpret, and is misleading in terms of completeness