I use Ahrefs Site Explorer to manage our website search engine marketing efforts and manage our SEO campaigns. I manage multiple online properties and need to keep up with ranking performance and SEO trends to ensure that we can continue to capture leads and get business from search engines. Ahrefs is used specifically by the digital marketing team.
Crawl link depth is probably the best feature of Ahrefs. Being able to crawl more sites means that users have access to more data than the nearest SEO link competitor. Crawl depth is important for good SEO and Ahrefs checks that box off with a bold mark!
Ahrefs has many tools you can use. Site explorer, keyword explorer, content explorer, rank tracker, site audit checker tools and more just to name a few. While I personally do not use most of the tools available, its good to know that they are available to use when needed. The depth of tools makes this the swiss army knife for SEO professionals.
Ahrefs allows you to keep track of your site links, rankings, and keywords with a 15-minute delayed-crawl rate. This means you can keep track of changes and monitor sites closer to real-time than you would with other tools. In the SEO world, that is as close to perfection as it gets. I have tried several other SEO management tools and Ahrefs beats them at this.
Ahrefs pricing is fair, but honestly it is a put off for smaller SEO teams. If there was a smaller package that would allow SEOs to have access to core tools and then pay more for other tools (as needed), it would make more sense.
Despite giving you access to multiple tools, Ahrefs Site Explorer does not allow you to use them simultaneously. This is rather odd as one may want to get a report for a site while monitoring the keywords for the same site. It would be easier if the tools were linked in some way and could be used in sync it would be helpful
A mobile app would be nice! There are countless times I have wanted to use Ahrefs on the go, and having to log in on a laptop is not always ideal. The basic functions can easily be included in a mobile app that can be made available to users.
Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who understands that having the right data helps one make the right decisions.
If you have been doing SEO for a few years, Ahrefs is a step up from other tools. Since it provides so many tools that most SEO professionals use on a daily basis under one account, it can easily be the go-to for an advanced SEO. Some scenarios where Ahrefs is well suited would include: 1) Site audits and backlink profiling. 2) Content marketing and research. 3) Keyword research and planning. While Ahrefs is good for keeping track of rankings (with its legendary crawl depth), if that is all you want to do, you may want to look at some cheaper options.