Overall Satisfaction with Airtable
We use Airtable to manage marketing projects, coordinate content production, and social media distribution, and to house our marketing collateral. It's used primarily by our marketing, sales, and support teams and across multiple geographies. The main problem it addresses for us is that it helps us better track specific tasks for projects involving multiple people.
- Managing content production workflows
- Housing marketing and sales collateral
- Prioritizing content needs across the organization
- Better integrations with 3rd party programs for easier import/data sync
- Steep learning curve compared to some project management tools
- Keyboard shortcuts can be confusing at times
- Saved time on managing content production
- Reduces time spent looking for marketing collateral
- Makes it easier for people to identify project needs
Airtable is more flexible than most project management tools, which means that it can be applied to situations that don't fall within a traditional project management framework. It also makes it easy to get started on a database and then adjust and refine as you go. You don't have to build a lot of structure that you can't change easily later on.